---
title: "AI assistance | Ferry Desk"
description: "Optional AI help that drafts replies in your tones, flags urgent messages and suggests tags, while your team stays in control."
url: "https://ferrydesk.io/features/ai-assist"
---

# Drafts, priorities and answers that read the room

> Optional AI help that drafts replies in your tones, flags urgent messages and suggests tags, while your team stays in control.

Every assistant feature is optional and can be turned off in Settings.

- **Reply drafts in your tones.** Describe how you write, for example "Friendly" or "Formal and brief", and Ferry Desk suggests a draft in that tone for your team to edit and send.
- **Automatic priority.** Ferry Desk reads the customer's tone and raises priority when a message is urgent. It only ever raises priority, and never changes a priority your team set by hand.
- **Tag suggestions.** New messages get suggested tags that your team accepts or dismisses with one click.
- **Saved replies and automatic replies.** The same assistant suggests saved replies in the composer and answers common questions on its own. Both have their own sections above.

![The automatic priority settings in Ferry Desk, describing in plain words when a conversation is urgent, high, medium or low.](https://ferrydesk.io/_astro/auto-priority.DEHhD7qn_A3Hcr.webp)

## About Ferry Desk

Ferry Desk is a customer support helpdesk for Shopify stores. Email and storefront chat land in one shared inbox inside the Shopify admin, next to the customer’s orders, so your team can refund, cancel or add tracking without leaving the conversation. Read the overview at https://ferrydesk.io/index.md.